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Pricing Guide

Motive Pricing

Fleet management and ELD compliance for trucking

Quick Answer — Motive Pricing

Motive (formerly KeepTruckin) publishes some pricing, making it one of the more transparent fleet platforms. ELD-only plans start around $20–$25/vehicle/month. Full fleet management with GPS and dashcams runs $35–$50+/vehicle/month. Multi-year contracts are standard for hardware-bundled plans.

Motive Pricing Tiers

ELD + GPS

Most popular for trucking fleets needing compliance only

FMCSA-certified ELD, HOS compliance, and real-time GPS tracking

$20–$30
/vehicle/month
Includes
✓ FMCSA-certified ELD
✓ HOS compliance
✓ DVIR
✓ Real-time GPS
✓ Basic driver safety
✓ IFTA reporting

Fleet Management

Full fleet operations with GPS, dispatch visibility, maintenance, and driver safety scoring

$30–$45
/vehicle/month
Includes
✓ Everything in ELD + GPS
✓ Driver safety scores
✓ Maintenance tracking
✓ Fuel card integration
✓ Fleet analytics dashboard

Fleet + Dashcam

Complete fleet platform with AI-powered forward and in-cab dashcams

$40–$55
/vehicle/month
Includes
✓ Everything in Fleet Management
✓ AI dashcam (forward-facing or dual-channel)
✓ Automatic event detection
✓ Driver coaching workflow

🔧 Hardware Costs

ELD hardware: $150–$250/device. Dashcam hardware: $200–$350/camera. Hardware included with 2–3 year contract on most plans.

📋 Contract Terms

Multi-year contracts (2–3 years) standard for hardware-inclusive plans. Month-to-month options available at higher monthly rates with upfront hardware purchase. ETFs apply to hardware-bundled contracts.

What affects Motive pricing?

  • • ELD vs. full fleet management — significant cost difference
  • • Dashcam add-on — forward-facing vs. dual-channel
  • • Fuel card integration — may require separate setup fees
  • • Fleet size — volume discounts for larger operations
  • • Contract length — monthly vs. annual vs. multi-year pricing tiers

What to ask Motive before signing

  • 1 Is ELD hardware compatible with my specific truck ECM?
  • 2 What is the cost of adding dashcams to an existing ELD plan?
  • 3 How does the fuel card integration work and are there fees?
  • 4 What is the ETF if I need to exit before contract end?
  • 5 How does the Motive app handle roadside inspection mode?
  • 6 What customer support is available for compliance questions?

Our Take on Motive Pricing

Motive offers strong value for trucking fleets where ELD compliance is the primary need. The transparent pricing tiers make budgeting more predictable than some competitors. Customer support quality has been inconsistent per user reviews — verify support SLAs before committing to a large fleet deployment.

Motive Full Review → Motive vs. GPS Insight

💡 Compare before you commit

Fleet software pricing is almost always negotiated — the first quote is rarely the best. Before signing with Motive, get competing quotes from at least one other platform. Compare platforms → or take the quiz to see which platform fits your fleet.

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