About Motive

Motive (formerly KeepTruckin) built its reputation as one of the most driver-friendly ELD platforms for trucking operations. It covers ELD/HOS compliance, dashcams with AI event detection, GPS tracking, driver performance scoring, and fleet management reporting. Motive is particularly strong for trucking, long-haul operations, and fleets where driver-facing mobile experience matters. The platform has expanded beyond compliance into broader fleet management, but its roots and strengths remain in commercial trucking compliance. Carriers moving off older devices should read why AOBRDs were phased out.

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✅ Best for

✓ Trucking and commercial vehicle fleets needing ELD/HOS compliance
✓ Operations where driver-facing mobile experience is a priority
✓ Fleets combining dashcam safety programs with compliance management
✓ Mid-size to large transportation fleets (20–500+ vehicles)

⚠️ Not ideal for

✗ Service fleets primarily needing job management and dispatch
✗ Small businesses wanting simple GPS without compliance overhead
✗ Operations primarily tracking light-duty commercial vehicles without ELD requirements

Key features

ELD & HOS Compliance

FMCSA-certified electronic logging with driver-friendly mobile app for HOS management.

AI Dashcams

Forward and in-cab cameras with real-time AI coaching for distraction, tailgating, and harsh events.

GPS Fleet Tracking

Real-time vehicle location, route history, and geofencing.

Driver App

Highly rated mobile app for drivers managing logs, DVIR, and communication.

Driver Safety Scoring

Per-driver scores for safety, compliance, and performance coaching.

Maintenance Tracking

Preventive maintenance, fault codes, and vehicle service records.

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Disclosure: Track What Matters is owned and operated by GPS Insight, Inc. The platforms we recommend are GPS Insight brands. Where we describe other platforms, that information is provided for comparison and in good faith — always confirm current pricing, features, and terms directly with the vendor.

If you believe any information on this site is inaccurate or out of date, contact us at info@trackwhatmatters.com and we'll review and make updates.

Motive