Open-platform enterprise fleet telematics
Geotab is sold exclusively through resellers, which means pricing varies significantly by partner. Typical all-in costs run $30–$55/vehicle/month depending on the reseller, feature set, and contract terms. The GO device hardware runs $100–$200+. Marketplace add-ons (third-party integrations, advanced features) add cost on top of the base subscription.
Real-time GPS tracking, HOS/ELD, basic driver safety and reporting
Full telematics with advanced analytics, dashcam integration, and fleet intelligence
Third-party integrations and feature extensions from the Geotab Marketplace
Geotab GO device: $100–$200+ per vehicle. Hardwired installation required: $75–$150/vehicle. Advanced IoT sensors and asset trackers priced separately.
Contract terms set by resellers — typically 2–3 years. Geotab itself does not hold contracts; your agreement is with the reseller, which affects support quality and exit terms.
Geotab pricing depends entirely on which reseller you use — the same platform can cost 50% more through one partner vs. another. The open-platform flexibility is genuinely valuable for large enterprises with custom needs, but adds implementation complexity that smaller fleets rarely need. Compare total cost carefully against GPS Insight or Samsara for more predictable pricing.
Fleet software pricing is almost always negotiated — the first quote is rarely the best. Before signing with Geotab, get competing quotes from at least one other platform. Compare platforms → or take the quiz to see which platform fits your fleet.
Take the quiz to get matched and get a comparison of pricing from the platforms that fit your fleet.
