Fleet tracking costs vary significantly based on the type of platform, fleet size, features included, and contract terms. This guide breaks down what you can expect to pay and what to watch out for when comparing vendors.
Simple GPS tracking typically costs $20–35 per vehicle per month. Hardware (plug-in GPS device) is usually $30–100 per unit with no long-term contract required on some plans. Best for small businesses needing location, route history, geofencing, and basic alerts.
Full fleet management platforms typically cost $40–80+ per vehicle per month for core GPS + safety features. Dashcams add $15–30 per vehicle per month. Maintenance modules, ELD compliance, and asset tracking may be add-ons. Hardware (GPS, dashcams) can add significant upfront cost. Annual contracts are common at this tier.
Field service platforms are typically priced per user or per technician, often $50–120+ per user per month. GPS tracking, dispatch, work orders, invoicing, and payments are typically bundled. Hardware costs for GPS may be separate. These platforms tend to replace multiple tools (CRM, invoicing, GPS, scheduling) — compare total cost of ownership vs. running separate tools.
Always ask about:
Don't compare monthly per-vehicle rates alone. Add up: hardware cost over the contract period + monthly software cost + implementation fees. Divide by the number of months in the contract and vehicles in your fleet to get a true per-vehicle-per-month cost. Then compare that to the value the platform provides — fuel savings, reduced overtime, fewer unauthorized uses, faster invoicing.
Pricing is one factor, but fit matters more. An expensive platform that solves your problems costs less than a cheap one that doesn't. Take the quiz to find the right fit, then request pricing based on your specific operation.
Take the quiz to find the right fleet software for your specific operation.
